Advertizing Your Vacation Rental On Social Media

Social media presence is non-negotiable for businesses that want to maintain a lead in the ever growing competition. It is now emerging as a prudent platform to advertize vacation rentals on a global scale. Not only social media promotions are cost effective, but also direct right content to the right audience at the right time.

Following are some guidelines that may be helpful for property owners considering to advertize their vacation rentals on social media platforms:

  • Goal Setting: The first step for a successful social media campaign is to set measurable goals. It is important to research about your competitors and target audience before defining goals for a campaign. Your goals should be simple and focused towards your target audience.
  • Formulate A Social Media Strategy: Once you are clear about your goals, the next step is to plan a strategy to achieve these goals. Your social media strategy should be directed towards creating interesting and captivating content for your target audience.
  • Audit The Progress: Test and evaluate the progress of your efforts by creating audience polls, running analytics, getting feedback and more. Use social media analytic tools to study the performance of your social media campaign. The tools let you know how many people viewed your advertizement, which ads are doing better, etc.
  • Create Hashtags: For maximum exposure of your property, use hashtags on social media sites like Instagram and Twitter. This will help you get free advertizement in the form of pictures that your guests share on social media sites.
  • Share Recommendations: Share recommendations on your social media profiles regarding places to visit near your vacation rental, things to do, nearby restaurants, etc. This will improve the visibility of your vacation rental and attract more travelers.
  • Run Ads For Your Vacation Rental: You can run ads for your vacation rental on the social media pages that you have created. These ads should be targeted towards people interested in vacation rentals similar to your property.
  • Use Check-In Options: Create a location on Facebook to let your guests “check-in” when they arrive at your vacation rental. This will act as free advertizement by creating awareness about your rental to numerous potential clients.
  • Collect Reviews: Encourage your guests to drop reviews about your vacation rental on well-known review platforms as well as on social media platforms like Facebook.
  • Best Social Media Platforms: Some of the best social media platforms for advertizing vacation rentals are Facebook, Instagram, Pinterest, Twitter, Google Plus, YouTube and more. For best results, choose platforms that are popular with your target audience.

For more information on vacation rentals, call at (361) 949 – 9050 or visit The Rental Management Company at 14613 South Padre Island Drive, Corpus Christi, TX 78418.

Maintaining Your Beach Vacation Rental

Vacation rentals are the preferred choice for guests looking for an accommodation near a beach. However, owning a vacation home requires a strong maintenance plan for protecting it from environmental factors such as the sun, humidity, sand and more. Mastering the art of maintaining your beach vacation rental is a crucial step to spend less on its upkeep in order to increase your profits.

Following are some tips for maintaining a beach vacation rental:

  • Hire A Property Manager: Hire an experienced property manager to maintain your beach vacation rental. Property managers are well-versed with the local regulations and have contacts with local contractors for handling maintenance jobs. They take care of responsibilities such as leasing the vacation rental home, advertizing it, screening and hiring staff for maintenance, dealing with emergencies, scheduling walk-through with prospective tenants, checking in guests and handling payments.
  • Set Ground Rules: You can set clear rules that the guests must adhere to while staying at your beach vacation rental in order to ensure that the property remains in good condition for a longer period.
  • Choose The Right Flooring: It is important to protect the floor of your vacation rental from damage caused by humidity and water. In addition to setting rules for protecting the floor of your rental, invest in long-lasting flooring materials e.g. sheet vinyl, porcelain tiles, etc. Avoid using hardwood floors and carpets as they get dirty and moist easily.
  • Protect The Furniture: Make it a point to cover the furniture with covers when not in use. This protects the furniture from the effects of warm and damp air. Also, ensure proper ventilation to extend the life of furniture in beach houses.
  • Weather-proof Your Property: Beach vacation homes are exposed to the effects of the sun, sea, erosion, sand etc. Weather-proofing helps in cutting down maintenance costs by reducing damages due to environmental factors. Use weather-proof paints and finishes, to protect the exteriors of your rental and prevent issues like cracking & peeling.
  • Keep It Clean: Formulate a plan to keep your beach vacation rental clean. Consult professional cleaners for thoroughly cleaning the property on a regular basis. When looking for professional cleaners, choose a company with good reviews that offers a wide range of cleaning services at affordable prices. You can also list a few things that the guests should do e.g. keeping the kitchen and bathroom clean.

For more information on vacation rentals, call at (361) 949 – 9050 or visit The Rental Management Company at 14613 South Padre Island Drive, Corpus Christi, TX 78418.