Vacation rentals are preferred by most travelers who wish to have a home-like feeling. Staying in these properties lets them experience the local life in its rawest form. Considering the increasing popularity of vacation rentals and the ease of making online bookings, having a vacancy in the peak season is unusual. However, at times, there may be some last minute cancellations and if it is the end of the season, finding an immediate booking may be quite a task.
In such situations, attracting new tenants can be made easy with the following tips:
Update your property listing
This should be your first step to invite potential customers to make a last minute booking. Update your listing about the cancellations and highlight the dates for which the property is available. You can use urgency indicators such as ‘Hurry!’ and ‘Limited Offer’ to prompt the visitors for immediate action.
Advertize your cancellation-led-vacancy
Another key step for inviting the last-minute bookings is to advertize your vacation rental home. There can be no better way to let your previous and potential tenants know that your property is vacant. There are a number of online platforms available that can provide the exposure you are looking for your property. You can include photos, descriptions and availability dates to attract traffic to your listing.
Highlight the price-cut or discounts
For a last minute booking, the landlord may consider going for a price reduction in order to attract guests. It is important for a vacation rental owner to have a dynamic pricing policy so as to have a peak-load price which means a higher price during the peak season as well as a lower price for the off-season.
Capitalize on social media
Social media platforms such as Facebook and Instagram can be of great help when attracting last minute bookings. You can simply create a page on Facebook and send invites to your friends, previous guests as well as other acquaintances. These people can like and follow your page to stay updated with everyday deals as well as vacancy calendar. You can post on your wall to inform the followers about any last minute offers. Similarly, you can make use of wall posts, promotional photos, videos and advertizements to catch the attention of your Instagram followers.
Most vacation rental owners ask the guests to provide their email ids as a part of their personal information. These email ids can be used to send promotional emails. Most people check their emails regularly and it may prove to be helpful in attracting interested tenants.
Be available 24*7
Once you have highlighted the vacancy, it is necessary to be available to take calls and reply to the inquiry emails. It is imperative to make all your advertizements informative. Include your email address, contact number, alternate number, rent per day as well as dates of availability. You can even hire a property manager to handle the inquiries and bookings on your behalf.
Accept online payments
Apart from accepting cash on arrival, it is also advisable to make online payment arrangements. Most people prefer making advance payments to confirm the booking. Hence, be prepared with your bank account details and accept payments through credit/debit cards.
Keep these tips in mind and have a hassle-free last minute booking for your vacation rental property.
We, at The Rental Management Company, can help you find tenants for your vacation rental property in North Padre Island. For more information, call us at (361) 949 – 9050.